I will try to provide detail and hope this helps others in making a decision. So I purchased this for all the same reasons as you. Need something to carry all my stuff with ease over SOFT sand rather than carrying everything and having multiple trips. QUALITY No bad, "seems" sturdy enough. Made of aluminum. Quite light. The mesh bag is a nice thick laundry net. The removable tote bag is kinda cheesy but it does have metal holes to handle weight that attach to the bars. the bottom of the bag has a solid liner as well to prevent "drooping" which I personally like. There is also a "swivel" bar on one side of where the bag hangs so you can "close" the bag and prevent sand from getting in there provided you remember to bring over the "flap". The wheels are made of plastic. So rolling on concrete will be noisy like a child's plastic car. The bottom most is made of only cloth, so like some of the other comments, yes you will have to place a solid piece of plastic if you intend to bring a cooler. And the space available for the bottom, most likely a small cooler only. this will "shorten" the "hamper" and will sit on top of the cooler. So make sure your cooler has a solid top. the handle bars have a nice thick rubber that go all the way to the corners to prevent callousing your hands. Only time will tell how long it all holds up. EASE OF USE So I placed a "hefty" amount on this cart and wow, was I amazed. I placed all the things listed below. 2 table-in-a-bag, 1 tent, 1 umbrella, 2 chairs, 2 long loungers, my purse, 1 gallon water bottle, 2 wetsuits, 3 towels, 2 vons large sandwiches 1 zippered comforter and a 6'2" surfboard. Let me tell you. This thing works wonders. Take note that I strapped my surfboard with elastic bands to keep it in place. laying flat on top from handle to over where the chairs hang. This thing was weightless on concrete but as soon as I hit that soft sand I was already preparing my muscles to drag the thing. SURPRISE! It didn't!! It actually made PULLING all that so much easier than my old style using the all terrain radio flyer. Waaaay different. I realized all the negative reviews was because it was all OPERATOR ERROR!! You're supposed to lift the front wheels and PULL on the large wheels only. There was a little struggle, but I mean, look at the amount of stuff I placed! So, the more weight, the "heavier" it will be to pull. Common sense right? If you have only a few things, then it's a super breeze for soft sand. I highly recommend this product. CONS Other comments of where the umbrella goes does hit the wheel making it harder to turn. So my solution was simply get the bottom of the bag on the inside and tying it off with a rubber band very tightly making it shorter so it no longer hits the wheel. Problem solved. Folding is also a slight hassle because of the wheels. You can only fold it one way, since the front wheels swivel, it's a slight hassle but definitely no biggy. As for another reviewer saying it's awkward standing by the handle and reaching all the way to pull the bar back in position, uh, well, how's about walking to the side and lifting from there? LOL no offense. When hanging the chairs, yes, it will lean onto the mesh bag providing less space. So after experimenting, the more chairs you hang, the less space you will have for the mesh bag. The less chairs, the more the mesh bag can carry. In my personal experience, I was able to hang Wal-Mart brand foldable loungers and chairs, and I can definitely hang 5 of them. If I were to pack the mesh bag, then probably only 2 chairs, 3 at most. Also, like a baby stroller, make sure to fill the mesh bag or hang the chairs first before placing anything heavy on the handle side. It will tip over towards you. And, it's a runaway because there are no breaks like another reviewer mentioned. So pay attention where you leave it unattended. OVERALL IMPRESSION this thing is awesome. I wonder why I never got one sooner. It really makes a world of difference. Please get one. I do agree that it seems overpriced, but hey, if it holds out all summer and hopefully a few seasons, (we are weekend warriors and also surf throughout winter here in San Diego) then money well spent. The reason I gave it four stars is because of 1 - the umbrella issue, 2 - plastic wheels, (could've been rubber to be more quiet), 3 - there are no breaks to prevent it from rolling away on a hill, and 4 - a soft bottom. But note, it's because of how the stroller folds which explains the soft bottom. That's where it "bends". Trust me, you won't regret this. Get one and it will make your beach life soooo much easier!