This is actually an incredibly impressive long lasting lip colour. Last time I tried a long lasting lip colour it was dry, uncomfortable and didn't last through eating and drinking. I'm really impressed with the formula they have here. So before I tell you about how awesome it is, let's talk about the one thing that's bad. The colour. Not only did I not like the colour (I'm very pale and it's basically brown), but the big problem is that the images right now don't match (currently Feb 2019). The colour for 'Brazen Raisin' is a lovely coral pink in the photo. Not even close, it's a purple toned brown, I mean...it's raisin coloured. This colour would probably look lovely on a darker skinned beauty, but on my pale ghost face, it looks pretty Goth. Go for it, if you're into that, but if you're going to buy I'd recommend checking the shade elsewhere before committing. I chose not to remove a star for this as it's not the product's fault, but a problem on the listing (you can report this as I did, by clicking 'Report incorrect product information' at the top just after the title and description.) So, basically you apply this, it comes as a kind of gloopy thick gloss, with a weirdly long applicator that could definitely be improved (it's hard to get a straight line if you're unskilled at liquid lipstick, like me). You apply the applicator and leave it to dry for 60 seconds (I'd actually recommend 2 mins min, depending on how thick you apply it). After the application, it will resemble a matte, liquid lipstick. You then apply the clear, sticky 'gloss' over the top. They recommend you do this throughout the day whenever it runs dry, but if you neglect to do it, you'll just have the matte look again and the lipstick stays just as well! So here's what I adore about this. Firstly, it doesn't feel horribly heavy, dry out my lips or show up its damaged parts, like most long-lasting stuff I've used. The glossy topcoat does feel a bit sticky at first (and sadly crumbs and stuff will stick to it), but over time it dries out and after about a half hour it just feels like you're wearing nothing (like a really good liquid lipstick). However, what really impressed me was the staying power of this stuff. I don't know if it stays all 24 hours (as I don't sleep with lipstick on), but over the whole day, from morning until night, about 16 hours, it doesn't smudge or come off. Even when only applying the gloss once, by the time I was ready to go to bed it looked almost as good as when I applied (perhaps a tiny amount of fading, not really noticeable). Even more shockingly, it passed some of my tests and I wasn't expecting that. First the water test. Apply water, rub. Nothing. Not a smudge, it stayed put perfectly. Then soap and water, rub and wash. STILL there. Like not even a slight movement.That's super impressive to me. If a lipstick promises to last all day, it better last through food, drink, rain, you name it and this one does. (see pictures for proof). Removal isn't difficult when you have the right tools. It does come off with cleansing wipe (needs some rubbing) or very easily with a strong makeup remover (oil based). But water won't get you anywhere, so make sure you have some way to remove it when it's time. If you're looking for a long lasting lipstick that feels comfortable, has a glossy AND matte option and stays put come rain or shine, this one is great at it; but make sure you check the shade before buying, as the pictures may be incorrect.
